You have a project that cannot go forward without the support of the community. Cooley Public Strategies can pull together the right campaign for a successful outcome. We have the tools to shape public approval, from the grassroots level to leading opinion-makers, build relationships that give you the support you need, advocate at every level for the issues that your organization is passionate about, and plan events that highlight your issues.
CPS led a rebranding effort on behalf of a behavioral healthcare company that treats opioid use disorder with locations in Tennessee and Virginia. Our team worked from the beginning to craft the messaging, media plan, and execution on behalf of the client in order to reach business, industry, and local audiences. After the successful announcement of the organization in local business media, healthcare industry magazines, and local print and TV outlets throughout the region, CPS managed the grand opening of one of the company’s locations in Virginia, drawing local radio and print coverage as well as prime time coverage from all four local news stations throughout the day and the following morning.
CPS worked with one of the leading statewide business organizations to establish the association as a leading voice for business in Tennessee. Through our efforts, the organization published opinion pieces in Nashville and Memphis print media and received coverage in eight print and TV outlets across all three Grand Divisions. Our client also participated in live TV interviews as part of a “Newsmaker” segment.